Tips for children's market, According to best selling author.

The basic idea of marketing a book is very simple: find out who likes your book, find out where they live, 'then sell your book there and buy them. And when you're publishing a children's book, the principle is the same - with one exception.

In the children's book market, the target audience is not made up of children, but older people who buy books for them. He can be parents, uncles, aunts, grandparents, teachers - whatever. Once you get what you want in a child's book, you'll quickly realize that you can't ask for a better target consumer

• They have simple basic desires: the child will love to get a book,

• Children get a lot of titles, so they always need new books,

• Once they find a writer they like, they will read what they wrote, and

• It is easy to find out where parents, teachers and such 'live' are online.

In this article, Yvonne Jones, author of the bestselling children's book, advises the marketing of children's books that come from her own personal experience. Keeping this in mind, we are going to focus on four major ways that you, as a children's author, can effectively target people who buy children's books. But first, let's answer the burning question: Is your final ROI worth marketing?

How much can you do to write children's books?

The simple answer is that it varies. If you choose to go the traditional route, publishers usually pay you upfront which can fall anywhere between $5,000 to $30,000 depending on your style. Hannah Holt has shared her finances (about $17,000 per year) for writing children's books in this post on her blog. Another option is self-publishing of children's books, which brings you a large percentage of royalties, can also be a profitable project. Holt conducted a survey of children's book authors, which revealed that 62% of indie authors made some money self-publishing.

That said, most children's book writers think the biggest prize stems from abstraction: writing books for children is the simple joy that comes with it. With this ROI in mind, let's go deeper into marketing our children's books.

How to market children's books

Many self-publishing children's book authors make it big by playing with the right marketing rules. Now, Yvonne Jones, author of a children's book, recommends four major methods for marketing your children's books.

1. Hit on social media

Blog, Instagram, Facebook Group, Twitter, Reddit. These days, parents of young children are almost always millennials - and, as a result, will rely on the Internet for almost any type of recommendation.

Search through Facebook for children's book groups, or groups that may be related to the topic of your book. If you've written a picture book about Fire track, you can stake a Facebook group of people who love to fire tracks - and some of them have children.

2. Get your books in libraries

The library is a huge opportunity. Most parents do not buy every book for their child, and many of them will rely on titles borrowed from their local library. If you manage to put your book in the children's section of a branch - you are almost guaranteed to borrow. And if those parents (and their children) like your book, they want to read something else you've written. And they may be ready to pay for it at this time. '

3. Make plans to go to school

"Many children's book authors don't feel that many school-paid authors set an annual budget for travel," Jones says. And in fact, there's a chance that you can eventually pay for your school appearances - a nice plus when you're marketing children's books.

The trick is to be held here. Make sure you have a plan before contacting any school. Tell them what age ranges the book is for, a link, a cover image, a summary and anything else they want to know about their book.

4. Get your Amazon page right

In 2021, Amazon is still the largest retailer for self-publishers. And since we are in the age of the Internet - where your Amazon product page is on a par with your storefront - you will want to make sure that it is as optimized as possible for potential readers.

With this in mind, consider re-examination:

Your author page (which you can edit using Amazon Author Central. This is a public profile for your interested readers. Don't see this as an opportunity to brand yourself! Make sure you have your Author's Bio is complete - and don't forget to include a link to your author's website.

Your book description. should be designed to convert the main element of your product page from browsers to buyers. Above all, make sure your title is on hold and your blur is sharp. You can learn more about this post about how a book description is written.

Amazon keyword. readers using its own algorithm. This is the best way to boost the search for your books on Amazon, so that readers can find your books in the first place. If you want to get more information, we recommend you to take this free 10-day course that teaches you all the secrets behind the Amazon algorithm.

                                      **************************

Have you tried any of these tips before? What's been your experience like marketing your children's book? Leave your thoughts in the comments below and we'll get back to you right away.